We said then that, even if you are not capable of creating useful
original content, you can serve a role in the Internet's culling and
sorting of information; and, thus, place yourself in the flow of
Internet traffic. Properly integrating in-context links to your products
and services into the flow of information across your site, you can
profit from that traffic and succeed in Internet Marketing.
We also said then that the Website of the future would have a
tightly designed organizational structure that allows for extensibility
as countless additional working pages can be added to the site. This
type of website would be seen favorably by the search engines,
directories, and webmasters of similar sites because its working pages
fit easily into larger information trails on the Internet. This is
brought about with quality information that each page adds to the mix.
It is also brought about by quality outbound links (to complimentary
information on other websites) contained on these pages. We said the
website of the future would be an effective selling tool through the use
of appropriately placed in-context payoff links. Every new working page
could be promoted separately.
We think we were on to something then. Although we may not have
seen precisely how it would play out, we came pretty close. What we can
see now is that Social Media came along (as an alternative to the RSS
feeds we discussed then) to provide a very easy way for ordinary people
to do many of these things without a great deal of technical knowledge. RSS feeds are still definitely involved, as we predicted, just in a much
more invisible way than we had anticipated. They are largely invisible
behind blogs and behind social media feeds.
The combination of a blog and some social media pages now
easily allows one to play a role in the aggregation and distribution of
information across the Internet. Successfully playing that role allows
one to promote products and services and achieve success as an Internet
Marketer, even though one may not be good at creating original
content--much as we predicted.
As we continue in the next few lessons to review the lasting
principles identified in the Internet Income Course through the years,
we encourage you to try your hand at indentifying lasting principles for
yourself. Our categorization scheme used in
Lesson 40,
creating four top level concepts, worked for us then. Were we to seek a
small number of top-level concepts again today, we might have a
different number of them and we might word them somewhat
differently...to take into account the changes that have occurred since
then. Take some time and think about how the Internet has evolved. Try
to identify those things that have always been present in some form or
fashion. Try to identify the things that came and went--the trends that
didn't last. Of those things that have always been present in some form
or fashion, try to anticipate the form they will take in the future.
Knowing what will work in the near future ensures your continued
success!
