We also said then that the Website of the future would have a tightly designed organizational structure that allows for extensibility as countless additional working pages can be added to the site. This type of website would be seen favorably by the search engines, directories, and webmasters of similar sites because its working pages fit easily into larger information trails on the Internet. This is brought about with quality information that each page adds to the mix. It is also brought about by quality outbound links (to complimentary information on other websites) contained on these pages. We said the website of the future would be an effective selling tool through the use of appropriately placed in-context payoff links. Every new working page could be promoted separately.
We think we were on to something then. Although we may not have seen precisely how it would play out, we came pretty close. What we can see now is that Social Media came along (as an alternative to the RSS feeds we discussed then) to provide a very easy way for ordinary people to do many of these things without a great deal of technical knowledge. RSS feeds are still definitely involved, as we predicted, just in a much more invisible way than we had anticipated. They are largely invisible behind blogs and behind social media feeds.
The combination of a blog and some social media pages now easily allows one to play a role in the aggregation and distribution of information across the Internet. Successfully playing that role allows one to promote products and services and achieve success as an Internet Marketer, even though one may not be good at creating original content--much as we predicted.
As we continue in the next few lessons to review the lasting principles identified in the Internet Income Course through the years, we encourage you to try your hand at indentifying lasting principles for yourself. Our categorization scheme used in Lesson 40, creating four top level concepts, worked for us then. Were we to seek a small number of top-level concepts again today, we might have a different number of them and we might word them somewhat differently...to take into account the changes that have occurred since then. Take some time and think about how the Internet has evolved. Try to identify those things that have always been present in some form or fashion. Try to identify the things that came and went--the trends that didn't last. Of those things that have always been present in some form or fashion, try to anticipate the form they will take in the future. Knowing what will work in the near future ensures your continued success!
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